A Full-Service Activewear Agency.
Brand, product and campaign for activewear brands built with precision.
01 — DISCIPLINE
Brand
Brand Strategy · Creative Direction · Brand Positioning
We build brands that command cultural relevance and premium market positioning.
- Claim
- Campaign
- Connect
02 — DISCIPLINE
Product
Creative Strategy · Design Development · Implementation
We develop activewear from creative strategy through to production-ready implementation.
- Creative Strategy
- Design Development
- Implementation
03 — DISCIPLINE
Campaign
Creative Strategy · Big Ideas · Creative Production
We create memorable brand concepts and take them to market, from strategic angle to finished assets.
- Creative Strategy
- Creative Concept
- Planning & Production
Featured Work
VIEW WORK →
01 · 2024
Hybrid Performance
Activewear · Performance
A unisex performance system built on dynamic textures, technical knits and movement-led construction.
02 · 2024
Control SystemsActivewear · Menswear
Premium black performance activewear engineered for resistance training — sharp lines, calibrated compression, zero distraction.
03 · 2024
Strong EraActivewear · Endurance
An endurance-led range developed for outdoor running, conceived in desert-inspired tonality and breathable lightweight knits.
04 · 2023
Flow StateActivewear · Yoga & Movement
A minimalist women's range for studio practice second-skin knitwear, considered seam placement, calm tonal palette.
OUR APPROACH
Vivid Concepts designs activewear brands and product systems for founders with bold ambitions building work that carries your vision forward.
We combine brand strategy, creative direction and technical design development into one integrated system, built to scale.
WHO WE ARE →